AI-native consulting firm
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Based in St. Louis

For small and mid-sized companies that run on email, spreadsheets and an ERP or accounting system. Our own AI agent, which only reads, finds what repeats, and the two of us help your team automate it.

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A free 30-minute call. No data or access needed.

Repetitive work, for example

Example map of a company’s appsA line drawing of six of a company’s apps: Outlook, Salesforce, Slack, Excel, NetSuite and Stripe. A line shows orders moving from Outlook through Excel into NetSuite. Three markers show repetitive work: order intake retyped by hand, new customers set up in 4 tools, and invoices chased by hand. Fictional example.Example map of a company’s appsA line drawing of six of a company’s apps: Outlook, Salesforce, Slack, Excel, NetSuite and Stripe. A line shows orders moving from Outlook through Excel into NetSuite. Three markers show repetitive work: order intake retyped by hand, new customers set up in 4 tools, and invoices chased by hand. Fictional example.

An example of the map we draw with your team.

  • Orders
  • Repetitive work

Where we start

Your software already knows how your company works.

Every order, invoice and handoff leaves a trail in your tools. The people who do the work know the rest. We start with both.

Examples of the software companies run, not a list of integrations: Salesforce, HubSpot, NetSuite, SAP, Microsoft Dynamics 365, QuickBooks, Xero, Sage, Outlook, Gmail, Slack, Microsoft Teams, Excel, Google Sheets, SharePoint, Google Drive, Zendesk, ServiceNow, Jira, Asana, Shopify, Stripe, DocuSign, Workday, and in-house tools.

How we work

Our agent finds it. We help build it. Your team switches it on.

  1. 01 Call30 minutes, both founders.

    Kestrel
    Listen, and say honestly whether we can help.
    Our agent
    Not involved.
    Your team
    Tell us where the repetitive work is.

  2. 02 WalkthroughFree, on site.

    Kestrel
    Watch the work and write up what we saw.
    Our agent
    No access before you sign.
    Your team
    Show us the last time you did it.

  3. 03 FindOne workflow, agreed in writing.

    Kestrel
    Check what our agent finds with the people who do the work.
    Our agent
    Reads only what your IT approves. Finds what repeats.
    Your team
    Sign and approve read-only access.

  4. 04 BuildWith your team.

    Kestrel
    Design the automation and help your team set it up.
    Our agent
    Still only reads. Changes nothing.
    Your team
    Approve each change and switch it on.

Our agent is ready for testing. We’re taking on a small number of first projects. What the walkthrough covers, with a sample memo

An example · Order intake

One workflow, start to finish.

  1. Today 40 orders a week, retyped by hand.
  2. Find Our agent finds the retyping: 4 hours a week.
  3. Build Every PO becomes a draft. Exceptions go to a person.
  4. Switch on You switch it on. Four hours a week, back.

Example workspace · fictional data

Book a call with the foundersNot a customer result.

Some of the work
we take on.

Each automation has its own page: why the work is still done by hand, what the automation does, and what stays with your team.

You work with
the founders.

The two people on your first call do the walkthrough and the build. No hand-off to a junior team.

Bom Pattanapaisal, co-founder of Kestrel

Bom Pattanapaisal

Co-founder & CEO

LinkedIn

Runs the conversations and the walkthroughs.

Before Kestrel: AI strategy consulting intern at Accenture, strategy intern at Monitor Deloitte.

Andre Romero-Carey, co-founder of Kestrel

Andre Romero-Carey

Co-founder, CTO/CFO

LinkedIn

Builds and runs our agent, and handles finance.

Before Kestrel: wealth management intern at Merrill Lynch, a Bank of America company.

  • Merrill, a Bank of America companyAndre · Wealth Management Intern
  • AccentureBom · AI Strategy Consulting Intern
  • DeloitteBom · Strategy Intern, Monitor Deloitte
  • Washington University in St. LouisBoth founders · Education
  • Olin Business SchoolBoth founders · Olin Business School

Ground rules

Your team decides what runs.

  • We take no data or access until you’ve signed, and anything we change is agreed in writing first.
  • Our agent only reads what your IT approves. Your IT can cut it off in minutes.
  • Before any text reaches an AI model, names, email addresses, phone numbers and invoice numbers become code names.
  • The only AI service that gets your data is Anthropic’s business API.
  • We log every request our agent makes. Your IT can ask for the log at any time.
  • Only the two founders see your data.
How we handle your data

A few things
you might be wondering.

Start with
one conversation.

30 minutes with Bom and Andre, on Google Meet.

  1. You tell us where the repetitive work is.
  2. We say honestly whether we can help.
  3. If we can, we plan a free walkthrough at your site.
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